More than 250 professionals from 40 pharmaceutical companies took part in the Pharma NextGen conference – an event organized and held on October 22 by CredoWeb. The setup of the event was digital, through pre-recorded video presentations, interviews, and expert opinions. 20 presenters shared their experience in the use of new generation digital and technological solutions, marketing tools, and business models in the pharmaceutical industry.

After each of the panels of the event, discussions were held. The key topics were related to online communication with medical professionals, the importance of content for each project, team-integration in the company, the relationship between digital activities and sales, and many other trends in the “new normal”.

The marketing teams of several generic companies held presentations covering different areas in terms of tools, goals, and achieved results. This was also the focus of the presentation delivered by our dear colleague, Dariya Raykova – PR specialist at Comac Medical. She presented modern approaches to the targeted recruitment of volunteers in clinical trials and showcased how Comac Medical has upgraded traditional digital channels to reach potential participants in clinical trials related to the treatment of Diabetic Foot Ulcer (DFU) and Atopic Dermatitis.

The PR specialist pointed out that digital marketing allows to recruit potential volunteers faster, but stressed that from that moment forward, the contact is “transferred” from online to an offline environment, where an expert in the disease field contacts the candidates, responds personally to all subsequent questions, and then makes the final selection. The key to success is in the precise balance between online and offline activities, the good team collaboration, and the participation of field experts.